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Roni Artisan Pasta
Roni is H-E-B's house brand of premium handmade pasta. This pasta is offered in classic Italian shapes for an authentic pasta experience at home. Handmade in Italy with top-tier ingredients, Roni is the choice for the home chef and pasta connoisseur.
This playful identity was inspired by the joyful curls of noodles and the pleasantly chaotic energy of a busy kitchen. Italian names for pasta shapes were retained and paired with a subtle tricolore to establish provenance and authenticity.
The package is a simple roll-top pouch, elegantly stitched closed. A large window allows the customer to see the quality of the product and know what they are purchasing without having to know Italian.
Client:
H-E-B
Disciplines:
Brand Strategy
Art Direction
Packaging
![](https://cdn.myportfolio.com/74f530da-97a9-4a4a-bb58-c2d9171d2175/eafc35f8-043d-448e-a764-963fa5214690_rw_3840.png?h=7a386f4f70e74b5889a8b60b2ca657af)
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