Roni Artisan Pasta
Roni is H-E-B's house brand of premium handmade pasta. This pasta is offered in classic Italian shapes for an authentic pasta experience at home. Handmade in Italy with top-tier ingredients, Roni is the choice for the home chef and pasta connoisseur. 

This playful identity was inspired by the joyful curls of noodles and the pleasantly chaotic energy of a busy kitchen. Italian names for pasta shapes were retained and paired with a subtle tricolore to establish provenance and authenticity. 

The package is a simple roll-top pouch, elegantly stitched closed. A large window allows the customer to see the quality of the product and know what they are purchasing without having to know Italian.

Brand Strategy
Art Direction

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